The cupid hearts and arrows diamond is an Ideal cut diamond. It's facets are cut with precisely defined angles and proportions, producing an unequaled "hall of mirrors" effect. Its shape is perfectly round, the facets perfectly pointed, the top and bottom facets perfectly aligned. It is measurably different from any other diamond. And you don't have to be an expert to understand why — you just have to look through the Idealoupe in our store to see the remarkable difference a Cupid Hearts and Arrows diamond exhibits.

The proportions of a diamond truly determine both its beauty and value. What you will see with a Cupid Hearts and Arrows diamond is an unequaled marriage of math and physics, resulting in a perfectly cut diamond.

Bottom View	Top View
The pavilion of a well-proportioned ideal cut will show a symmetrical pattern of Hearts	The table of a well-proportioned ideal cut will show a symmetrical pattern of Arrows

What's really important when you're comparing diamonds is what you see that counts. The fact is, an .85 carat Cupid Hearts and Arrows diamond looks as big as an ordinary one-carat diamond because they are exactly the same size in diameter. What's more, a Cupid Hearts and Arrows diamond may even appear to be larger because of its greater brilliance.

The reason a Cupid Hearts and Arrows diamond weighs slightly less is that, unlike ordinary diamonds, the bottom is as perfectly cut as the top. In this case, less is definitely more. Because the extra weight in the bottom of an ordinary diamond actually takes away from its beauty and merely adds to its cost.

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